At Web Design by Lucy Webster, we believe SEO isn’t just building a search engine-friendly website. It’s about making your website better for people too

Search Engine Optimization; Why does my website need it?

This is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

Keyword structure:

Once you’ve developed a list of keywords, take the time to organize them. One simple way to do this is by taking a look at your website structure and mapping keywords to the major sections. Knowing what sections of your site are targeting specific keywords and gearing your content optimization toward those goals will move your SEO efforts forward more quickly.

Content optimization:

Once you’ve researched your keywords, you’ll need to optimize your content for those terms. Content optimization is not about stuffing keywords into every available opportunity or even meeting a specific formula of “keywords must appear X times per 500 words”. Remember that each page (or unique URL) represents an individual piece of content that can be optimized for different, specific phrases and conversion goals.

User experience (UX):

User experience is simply a way of encapsulating the question: when people visit your site, are they able to quickly and efficiently do what they want? For example, if they’re trying to make a purchase or find specific information, is it easy to locate the menu or complete the task? If the answer is no, it may be hurting your search rankings.